And so, from a legend, is born the history of California...

It is known that man inhabited California as early as 10,000 B.C. These earliest inhabitants of which very few traces are left were a nomadic people comprised of fishermen and gatherers who lived collecting seeds and roots, protecting themselves from the elements under trees and in caves. Vestiges of these cultures are found in the cave paintings, now protected and considered as the Heritage of Humanity. Several of these paintings are located only a short distance from the city of La Paz.

It was in the XVI century, on May 3rd, 1535, that Hernan Cortés first arrived at what is now La Paz, naming it Villa de la Santa Cruz. Cortés mounted the first of many attempts to conquer the Peninsula, but after several years of effort the expeditions failed due to lack of food and water as well as the occasional ferocious attacks by the natives. California always resisted being conquered by force. Only the missionaries were successful by means of their spiritual force to tame this land, as well as those who came to work it.

The surrounding waters of La Paz were first named the Berméjo Sea, due to their many moods filled with intense colors ranging from azure blue to blood red. La Paz received its modern name from Sebastian Vizcaino, who established his base in La Paz in 1596 while circumnavigating the peninsula on exploratory expeditions. It was during these daring adventures that Vizcaino realized the economical importance of California's lands and seas.

Throughout its history, La Paz has endured numerous conquerors, pirates, missionaries and entrepreneurs, creating a flowery past full of risk, daring and lore.

Today, La Paz is bathed by the Sea of Cortés, a name that signifies its historical essence and surrounds a city of unparalleled charm, offering magical sunsets day after day.